Case Study: Digital Marketing and eCommerce Acceleration for TaraBliss Spa

04AugAugust 6, 2016 By Libai

In early 2016, I was fortunate enough to have been appointedby TaraBliss Spa as Digital Marketing Consultant for their strategy planning, campaign management and execution. Besides delivering an Online Presence Analysis (of all channels including their Website, Blog, Facebook Page, Instagram Account etc.) and creating a comprehensive Digital Marketing Plan, I helped the brand execute digital campaigns, maintained their social marketing calendar, managed social channels, created and launched their email newsletter (on Campaign Monitor), optimized their products’ eCommerce presences (on Lazada, Qoo10) and listings with premium content. I also managed several undergoing digital projects for their official website (https://www.tarabliss.com.sg/) and their WIP eCommerce site (apothecary).

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Adobe Symposium 2016 – learnings, inspirations and feedback

28JulJuly 30, 2016 By Libai

Adobe Symposium 2016 in Singapore happened on Thursday, the 28th of July. As a part of Adobe’s enterprise customer and loyal individual user of more than 10 years, I attended the event to find out what they have to offer in terms of new technologies, features and solutions. I felt overall it’s an inspiring event with the latest product and technology demos and interesting topics and trends.

Opening Keynote

Digital Marketing nowadays is nothing but putting your customer and your audience at the centre of everything you do. As a customer, the request is simple and powerful “Assure me, know me, empower me and delight me”. With that, companies should use technologies available to deliver that customized unique experiences to the customers.

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Salesforce ANZ Brand Campaign Microsite Build and Project Management

15JunJuly 30, 2016 By Libai

View the live page here > http://salesforce.com/why

My responsibilities

Project Management – be the project owner for this project and ensure its on-time-on-budget delivery.
Brainstorming for creative ideas and inspirations with the team.
HTML/CSS/jQuery coding for the microsite development.

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